The Walks of Kulot


25 Creatives. 17 Countries. One Passion.

Red flags at the Cannes Lions 2013 festival

I have always reminded myself that someday I would make it in Cannes. A bucket list entry waiting to be ticked anytime soon and if not early in this lifetime I would patiently wait till I make it. Any adman would definitely dream of this privilege since Cannes Lions is the mecca of all advertising festivals.

If you don’t get it the first time, try again…and again.

Luckily, starting my advertising career at Lowe Open literally opened a lot of doors for me. I am very thankful to be given the opportunity to represent the agency (together with other young creatives at LOWE) to join the local design competition where the winners will be sent to Cannes. Unfortunately, we did not make it but then again I reminded myself that more than the prize it was the experience that mattered. Not until another opportunity came – an invitation from Unilever for its Developing and Emerging Market Young Creative Scholarship. At first I was apprehensive to give it a try since I will be competing with other talents from almost 20 countries but I realized I don’t want to regret this if I don’t give it a shot. Unfortunately, I did not make it through the first cut but Unilever was kind enough to open three more slots and fortunately I was chosen to be one of the scholars. God really knows how to make surprises and when you dream it, you can actually do it!

The Palais – this is where most of the seminars and talks are held.

60 Years of Inspiring Creativity

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The Young Creative Academy by Unilever

On its second year, Unilever has been sponsoring the Young Creative Academy during the Cannes Lions festival. The Academy is headed by Bob Isherwood – Ace Saatchi and Saatchi’s former Worldwide Creative Director famous for his creative leadership which brought the agency into its top rank. He has carefully chosen speakers from the creative industry to share their experiences and inspire young creatives to do better in their chosen fields and how to make their bright ideas happen. The line-up of speakers was topnotch which included advertising legends, an award-winning director and a world-renowned photographer.

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Advertising legend Sir George Lois giving his talk at the academy.

David Droga on hiring young Creatives: “I want them to be connected with the real world.”

Fruits for your picking. Served fresh daily at the academy.

25 Students. 17 Countries. One passion for Creativity.

More than anything else, meeting 25 creative (and crazy) individuals from 16 different countries was definitely one of the best experience I had so far. It was great sharing ideas and stories with like-minded individuals who share the same passion for creativity. Being together in the academy for almost a week made me realize how similar we are in so many ways – the problems we encounter, the clients we have to face but most importantly the drive and passion that brought us in the same place. The amount of inspiration I got from these people was really mind-blowing and something I would definitely be remembering always. As I look back, I did not only learn a lot but I am glad that I have made good friends along the way. And as soon as I get back to work, I will always be reminded that 24 different individuals from across the globe are fighting for a good brief, making their voices heard, and keeping their creative passion alive.

The Young Creative Academy with Bob Isherwood.

A massive Thank You to Unilever!

The whole class during our “graduation” day.

Asia represent! =)

With Erika Miklos and Fernando Machado (Dove) of Unilever.

One final group photo.

Now that the academy is over the challenge is to transform all the learnings and wisdom into great work. I am looking forward to sharing all the things I’ve learned and passing on the inspiration I’ve gained from the experience. Hopefully, this wouldn’t be my last trip to Cannes and I am hoping the next time a golden shiny lion will be sitting on my palm.

Here are more photos from the festival:

“The communicators will have a profound influence on how the next 20 years turn out…think about how to do it and do it as well as you can.” -President Bill Clinton, Cannes 2012

The “game area” at the Young Lions zone.

Shortlisted entries and winners are on display at the Palais.

More of the best works on display.

The public beach just outside the Palais.

A very busy afternoon with a lot of activities happening around the Palais.

The green ticket invite for one of the award shows.

So this is how an advertising show looks like? Definitely grand!

The Palais usually in a celebratory atmosphere after the awards show.

The Cannes Lions 60th Anniversary Coca-Cola bottle.

Festival poster all over Cannes.

I guess everyone’s wish in the advertising industry is to take home one. 🙂

The Google beach bar open for delegates.

The Young Lions party at the Baoli Beach.

Priceless Cannes.

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