The Walks of Kulot


It’s More Fun In The Philippines

After months of waiting, the Department of Tourism finally launched its new campaign with the tagline “Its More Fun in the Philippines” which I think is better from its predecessor – Kay Ganda.

It's MORE fun in the Philippines logo. Notice the banig (weaved) pattern of the Philippine map.

I have high respect for the advertising industry of our country most especially to the ad agency (BBDO) who came up with this campaign. I know how painstaking it is to come up with a BIG idea that will be easily accepted by the public. In every campaign there will always be bashers & haters but I think DOT Secretary Ramon Jimenez was right when he said that this campaign is actually “a people’s campaign.” Let’s stop hating and looking for its flaws — instead, why don’t we just embrace it as our own and start promoting our country the best way we could. Remember that the campaign is still new and I am optimistic that the creative agency has a lot of  succeeding plans for it. It still has to go a long way before we could tell if it was successful (foreign arrivals in the country). But for now, all we can do is support the campaign and let the world know why it is MORE fun in the Philippines. As DOT Secretary Jimenez said in a TV interview (State of the Nation):

“Believe in the beauty of your country. Sell it at every turn. Sell it on Facebook, on Twitter, on Multiply. Talk about your country because we deserve a visit from the world.”

Days after the launch, different versions/meme of the campaign came out and became viral on Facebook and Twitter. I am joining the #itsmorefuninthephilippine’s bandwagon and I created my own copy but still similar to the actual campaign/ads. Enjoy!

Finding your way out. More fun in the Philippines. (Photo: Cave Connection, Sagada, Mountain Province)

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